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Master of Science in Mass Communications with a concentration in Public Relations online

This degree helps you grow within any professional background to find your place in the world of communications and become an industry leader.

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Program Overview

$15,990* Total Tuition
As few as 12-18 months Program Duration
30 Credit Hours

Tailor the upward growth of your career with the Master of Science in Mass Communications with a concentration in Public Relations online program. Curriculum encourages critical, creative and independent thinking to help stretch your understanding of media theory and communication practices. In addition to preparing you for exciting new roles, this degree also serves as a path to complement your existing career by adding highly regarded skills in strategy and problem-solving.

The innovative program begins with a strong foundation in mass media and public relations and focuses on advertising, law, culture and race, ethics, strategy and media. You do not need a professional or academic background in communications in order to excel in this program. Murray State faculty offer one-on-one attention and follow the communications industry closely to continuously assess and determine how to best develop your abilities and facilitate success.

Ranked among
the most affordable


The Murray State University mass communications graduate program has been ranked among the most affordable online programs in the country by college resource guide OnlineU.

As a graduate of this online program, you will be able to:

This program prepares you for public relations responsibilities within your existing field (e.g., journalism, political science, social media manager, higher education) or for roles such as:

Have questions or need more information about our online programs?

Have questions or need more information about our online programs?

Also Available:

Murray State offers a variety of online master's degrees. Check out all of our MBA, MPA and MS online degree programs.

Tuition

The MS Mass Communications with a concentration in Public Relations online program offers affordable, pay-by-the-course tuition. All fees are included.

Tuition breakdown:

$533 Per Credit Hour
$15,990* Total Tuition

View full tuition breakdown [+]

Program Per Credit Hour Per Course Per Program
MS Mass Communications, Public Relations $533 $1,599 $15,990*

*Proposed rate subject to approval by the Murray State University Board of Regents and the Kentucky Council on Postsecondary Education.

Calendar

Murray State University online programs are delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.

Now enrolling:

Next Application Deadline
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Term Start Date Application Deadline Document Deadline Registration Deadline Tuition Deadline Last Class Day
Fall 1 08/18/20 08/06/20 08/12/20 08/14/20 08/14/20 09/30/20
Fall 2 10/12/20 09/25/20 10/02/20 10/05/20 10/06/20 12/04/20

Ready to take the next step toward earning your degree online from Murray State?

Admissions

At Murray State University, we've streamlined the admission process to help you get started quickly and easily. Please read the requirements for the MS Mass Communications with a concentration in Public Relations online, including where to send your transcripts. The requirements include:

The requirements include:

Online application accepted on a rolling basis
Bachelor's degree from an accredited institution
Transcripts from all colleges and universities previously attended
GRE waiver available FOR QUALIFIED APPLICANTS

View all admission requirements [+]

You must meet the following requirements for admission to the MS Mass Communications with a concentration in Public Relations online program:

  • Master's degree in a relevant field or doctoral-level degree from an accredited institution
  • Bachelor's degree from an accredited institution with:
    • 2.75 undergraduate GPA
    • 2.5 GPA and a minimum total GRE score of 288 with a minimum verbal score of 145

Note: For domestic applicants with below a 2.5 undergraduate GPA who have the necessary exam score, and whose case includes exceptional circumstances, the admissions committee may conduct a candidate review on a case-by-case basis. In such exceptional cases, the admissions committee will review whether a candidate has significant high-level work experience or qualifications and at least five years since earning a bachelor's degree.

Official transcripts, test scores and other documents should be sent from issuing institutions to:

Email address: msu.graduateadmissions@murraystate.edu

Mail address:

Graduate Admissions
Murray State University
B2 Sparks Hall
Murray, KY 42071

Questions? Call 866-906-0541.

Courses

For the MS Mass Communications with a concentration in Public Relations online, you must complete 30 credit hours of coursework.

Expand All [+]

JMC 604: Introduction to Mass Media

Duration: 7 weeks   |   Credit Hours: 3

Course is designed to give new graduate students a rudimentary knowledge of mass communication and public relations. It obviously cannot serve the purpose of replacing an entire undergraduate curriculum but instead will provide a working knowledge of terminology and practices associated with mass media industries, journalism, the advertising industry, and the public relations profession.

JMC 603: Seminar in Public Relations

Duration: 7 weeks   |   Credit Hours: 3

An in-depth study of the profession of public relations with a focus on contemporary issues, problems, and challenges using guided discussion and analysis of case studies.

JMC 601: Media, Culture, Gender, and Race

Duration: 7 weeks   |   Credit Hours: 3

An analysis of theories and research in mass media influences on images of culture, race and gender in our society. Focus on the role of news, entertainment and advertising media in the construction and perpetuation of systemic views about members of these particular groups.

JMC 620: Strategic Communication

Duration: 7 weeks   |   Credit Hours: 3

Course is designed to explore strategic communication strategies for businesses and other organizations which must communicate with the public. The course addresses the media, methods and ethics of institutions’ interactions with a variety of publics. This course uses a lab-based format each week to apply the concepts of the course material. Students should be prepared to think, write, compose and practice strategic communication skills on a weekly basis.

JMC 658: New Technologies

Duration: 7 weeks   |   Credit Hours: 3

The development of technology in media industries and related businesses, such as consumer electronics and office systems. Topics include the nature of technical innovation, economic feasibility, public policy, social impact, and diffusion models.

JMC 602: Seminar in Advertising

Duration: 7 weeks   |   Credit Hours: 3

An in-depth study of the profession of advertising with a focus on contemporary issues, problems and challenges; guided discussion and analysis of case studies.

MKT 667: Marketing Planning and Application

Duration: 7 weeks   |   Credit Hours: 3

This course is a study of marketing as the firm's strategic link with its customers in a global competitive environment. Major topics include (1) the development of marketing strategy, (2) the formulation of marketing plans, (3) the selection and implementation of marketing tactics, and (4) ethical considerations in marketing.

MGT 651: Seminar in Organizational Behavior

Duration: 7 weeks   |   Credit Hours: 3

Defines organizations and managers’ roles in those organizations, with special emphasis upon behavioral issues. Examines individual, group and organizational processes in light of the environment within which the organization functions. Special attention is given to managing in non-U.S. settings and the ethical problems faced in the managerial job.

JMC 650: Media Law Essentials for Business Leaders

Duration: 7 weeks   |   Credit Hours: 3

This course examines risk-management considerations of businesses that publish online, via social media, with the ability to assess and limit legal liability.

JMC 690: Comprehensive Project

Duration: 7 weeks   |   Credit Hours: 3

Capstone of the mass communications degree. An individual independent research, creative or professional project, designed by the student under the direction of the graduate coordinator and one other JMC faculty member.

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