Master of Business Administration General online
Shape your degree to meet your professional goals while developing foundational skills applicable to managerial roles in a broad range of industries.
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Program Overview
Discover our online Master of Business Administration General program
$16,935*
Total Tuition
As few as 12-18 months
Program Duration
30
Credit Hours
The broad-based Master of Business Administration General (MBA) online program from Murray State University prepares students for management responsibilities across all facets of business. By choosing electives from a wide variety of high-demand areas, you can tailor your degree to your career interests.
The relevant core curriculum helps you develop essential skills in accounting, business analytics, managerial economics, corporate finance, marketing and more. Our capstone course will strengthen your background in strategic management.
This program is designed for your success. That’s why we include free, prerequisite courses in accounting and economics, which can be completed concurrently with core coursework. Regardless of your undergraduate background, these prerequisites empower you with valuable insight in these key areas prior to learning more rigorous quantitative material.
The Arthur J. Bauernfeind College of Business at Murray State University has been continuously accredited by AACSB International (AACSB) since 1981.
Among the best in Kentucky
Ranked #8 among Best Value Schools in the South by U.S. News & World Report (2023)
Additional benefits of this MBA General program:
- Our students consistently score above average on ETS® Major Field Tests, reflecting preparedness and confidence in impacting businesses after graduation.
- Our faculty is dedicated to your success both in the program and in the workforce, providing personal attention, advisement and support.
- You will have access to the resources within the Center for Economic and Entrepreneurial Development, which offers workshops, training and consulting services, and more for small-business owners in western Kentucky.
- If you have passed the Certified Financial Planner (CFP®) exam, this MBA program provides six hours of course credit (FIN 691 and FIN 692). If you are a Certified Financial Analyst, you are able to claim nine hours, including FIN 602.
- Our students consistently score above average on ETS® Major Field Tests, reflecting preparedness and confidence in impacting businesses after graduation.
- Our faculty is dedicated to your success both in the program and in the workforce, providing personal attention, advisement and support.
- You will have access to the resources within the Center for Economic and Entrepreneurial Development, which offers workshops, training and consulting services, and more for small-business owners in western Kentucky.
- If you have passed the Certified Financial Planner (CFP®) exam, this MBA program provides six hours of course credit (FIN 691 and FIN 692). If you are a Certified Financial Analyst, you are able to claim nine hours, including FIN 602.
This program will prepare you for careers such as:
- Operations Manager
- Marketing Manager
- Finance Manager
- Business Consultant
- Management Analyst
- Entrepreneur
- Operations Manager
- Marketing Manager
- Finance Manager
- Business Consultant
- Management Analyst
- Entrepreneur
Have questions or need more information about our online programs?
Also available
Murray State University offers a variety of specialized MBA concentrations. Check out all of our online MBA programs.
Tuition
Choosing our online business program is cost–effective
MBA online programs from Murray State University offer affordable, pay-by-the-course tuition. All fees are included in the total tuition.
Tuition breakdown:
$564.50
Per Credit Hour
$16,935*
Total Tuition
| Program | Per Credit Hour | Per Course | Per Program |
|---|---|---|---|
| MBA – General | $564.50 | $1,693.50 | $16,935* |
*The tuition rate is subject to annual changes based on approval by the Murray State University Board of Regents and the Kentucky Council on Postsecondary Education.
Calendar
View our upcoming dates and deadlines
Murray State University online programs are delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.
Now enrolling:
1/10/24
Next Application Deadline
1/17/24
Start Classes
| Term | Start Date | Application Deadline | Document & Financial Aid Deadline | Priority Registration Deadline | Tuition Deadline | Last Class Day | Term Length |
|---|---|---|---|---|---|---|---|
| Spring 1 | 1/17/24 | 1/10/24 | 1/11/24 | 1/12/24 | 1/16/24 | 3/6/24 | 7 weeks |
| Spring 2 | 3/12/24 | 3/4/24 | 3/6/24 | 3/7/24 | 3/11/24 | 5/8/24 | 7 weeks |
| Summer 1 | 5/13/24 | 5/6/24 | 5/7/24 | 5/8/24 | 5/10/24 | 6/22/24 | 6 weeks |
| Summer 2 | 6/23/24 | 6/17/24 | 6/18/24 | 6/19/24 | 6/21/24 | 8/2/24 | 6 weeks |
| Fall 1 | 8/20/24 | 8/14/24 | 8/15/24 | 8/16/24 | 8/19/24 | 10/9/24 | 7 weeks |
| Fall 2 | 10/15/24 | 10/9/24 | 10/10/24 | 10/11/24 | 10/14/24 | 12/8/24 | 7 weeks |
Ready to take the next step toward earning your degree online from Murray State?
Admissions
See the requirements for our online MBA General degree
At Murray State University, we’ve streamlined the admission process to help you get started quickly and easily. Please read the requirements for the MBA General online, including where to send your transcripts.
The requirements include:
Online application
accepted on a rolling basis
Undergraduate degree
from an accredited institution
Transcripts
from all colleges and universities previously attended
No GMAT required
for qualified applicants
For admission to this MBA online program, domestic students must meet one of the following sets of requirements:
- Master's degree in a relevant field or doctoral-level degree from an accredited institution OR
- Bachelor’s degree from an accredited institution with:
- 3.25 GPA, no work experience required
- 3.0 GPA and two years of full-time relevant work experience
- 2.75 – 2.99 GPA and four years of full-time relevant work experience
- Domestic applicants with a 2.74 or below GPA who have extensive work experience will be considered on a case-by-case basis by the admissions committee and may be required to submit additional documentation, including a GMAT or GRE score.
International students have additional admission requirements. Please see the Academic Bulletin and/or the International Admissions webpage for complete requirements.
Official transcripts, test scores and other documents should be sent from issuing institutions to:
Email address:
[email protected]
Mail address:
Graduate AdmissionsMurray State University
B2 Sparks Hall
Murray, KY 42071
Questions? Call 866-906-0541.
Courses
Take a look at the online Master of Business Administration General curriculum
For the MBA General online, you must complete 21 credit hours of core courses (including a capstone course) and nine credit hours of electives. You also must complete two free, self-paced prerequisite courses in accounting and economics, which can be taken concurrently with other core coursework in the program.
Duration: 7 Weeks weeks
Credit Hours: 3
An in-depth study of management accounting techniques and methods needed for effective management of business enterprises. The trade-offs management makes in acquiring and using accounting information for decision-making and control are discussed. Specific topics include cost behavior and estimation, short-term decision-making, budgeting, performance evaluation, cost allocation, and product costing.
Duration: 7 Weeks weeks
Credit Hours: 3
Business analytics refers to the techniques and practices of statistical data analyses useful to business organizations. This course covers the fundamental concepts of data analysis, and intermediary concepts such as predictive analysis and prescriptive analysis. The analytical techniques covered include visualization, regression, forecasting, simulation, optimization and risk analysis. Students get to learn and use advanced spreadsheet functions and visualization tools to analyze business data.
Learning Outcomes
- Possess a strong Business Analytics vocabulary.
- Utilize spreadsheet and data visualization software to organize, screen, and preprocess the data.
- Use descriptive, predictive, and prescriptive data analytics tools.
- Understand how and why Business Analytics techniques could be applied to assist business decision making.
- Gain a fundamental understanding of how to construct spreadsheet models for the purposes of conducting quantitative analysis of business problems.
- Demonstrate the ability to interpret analysis results, evaluate alternatives, and to apply basic sensitivity analysis in the support of a managerial decision maker.
Duration: 7 Weeks weeks
Credit Hours: 3
Application of economic models and rationale to business decision-making with special emphasis on case studies. Topics include supply and demand, elasticity, production and costs, market structure, strategic interaction, pricing strategies and government intervention.
Duration: 7 Weeks weeks
Credit Hours: 3
Practical application of the finance function in a company with specific emphasis on maximizing the value of the firm for its shareholders. Financial decision-making integrated with the theory of capital markets. Particular attention is given to the areas of investment, capital structure, short-term financing, and working capital management.
Duration: 7 Weeks weeks
Credit Hours: 3
Defines organizations and managers’ roles in those organizations, with special emphasis upon behavioral issues. Examines individual, group and organizational processes in light of the environment within which the organization functions. Special attention is given to managing in non-U.S. settings and the ethical problems faced in the managerial job.
Duration: 7 Weeks weeks
Credit Hours: 3
This is the MBA capstone course in which the students must integrate all of the functional areas of business administration and analyze their impact on management policy and strategy decisions. Even though each student will bring knowledge of his or her area of specialization into the classroom, it is expected that the student will perform as a generalist rather than a specialist and as a practicing manager rather than an impartial researcher.
Duration: 7 Weeks weeks
Credit Hours: 3
This course is a study of marketing as the firm’s strategic link with its customers in a global competitive environment. Major topics include (1) the development of marketing strategy, (2) the formulation of marketing plans, (3) the selection and implementation of marketing tactics, and (4) ethical considerations in marketing.
Embedded into the curriculum are two free, prerequisite courses to fully prepare you for your graduate level courses. Designed to revitalize your skills and reinforce previous concepts, these prerequisites will strengthen your understanding of accounting and economics and can be taken simultaneously with your other program courses, but prior to ACC 604 and ECO 625. These mandatory courses are pass/fail with 80 percent being the minimum score to pass.
Duration: 7 Weeks weeks
Introduces the application of basic accounting techniques for recording, analyzing, and communicating financial information to parties external to a corporate business entity. Topics include understanding the elements of the accounting equation, using double-entry accounting methods to create and summarize account balances, preparing the four basic financial statements, and analyzing financial ratios. Both service and merchandising business operations are discussed. Can be taken a maximum of three times.
Duration: 7 Weeks weeks
An introduction to basic economic theory related to supply and demand, elasticity, firm theory, market structures and government policy analysis. This course provides the theoretical and mathematical foundation for the application of economic theory to business problems. Can be taken a maximum of three times.
Students must take three electives from the following.
Duration: 7 Weeks weeks
Credit Hours: 3
This course provides the student with a comprehensive introduction to databases, the technical skills required to plan, implement and maintain a databases using appropriate software. A significant part of the course will be spent on development of Structured Query Language (SQL) queries and processes to extract (E) data from multiple sources, transform (T) data as needed and the loading (L) of the same into data warehouses (ETL).
Learning Outcomes
- Express database terminology accurately, and design relational databases
- Write SQL queries to manage data and query the database
- Use popular tools to create the structure for a data warehouse
- Extract (E) data from a variety of sources.
- Transform (T) extracted data by adding/removing data as needed
- Loading (L) the database with data after the extraction and transformation processes are completed
- Automate the ETL
- Describe common DWH architectures
- Identify and document the potential business value of an ETL project
Duration: 7 Weeks weeks
Credit Hours: 3
Course provides a conceptual overview of data mining techniques that are used to discover patterns, to predict trends, and to classify observations. In addition, the course includes hands-on practice using modern analytic software and analysis of contemporary business case studies.
Learning Outcomes
- Adapt logical reasoning to approach data-rich problems in a business context.
- Identify, analyze, and apply relevant data via information technology tools appropriately in the analysis of business problems.
- Use decision-making and problem-solving processes.
- Examine the data, problems, and analysis tools.
- Apply the most appropriate business analytic models for the given problems.
- Interpret and convey results to a business audience effectively.
Duration: 7 Weeks weeks
Credit Hours: 3
Explores methodologies and practices used in the contemporary software development projects from the managerial and technical perspectives. From the managerial perspective, it covers software life cycle models, object-oriented methodologies, rapid development methodologies, agile modeling, software design principles and methods, verification and testing methods, and software process maturity models. On the technical side, it explores solutions that are currently available that aid in implementing these models and methodologies.
Learning Outcomes
- Describe computers and programming
- Develop software using conditional and control statements
- Identify and employ appropriate data structures
- Create custom functions
- Manage and manipulate multi-dimensional data
- Read and process data files
- Design and develop object-oriented applications
Duration: 7 Weeks weeks
Credit Hours: 3
A study of appropriate risk management techniques for the contemporary financial and non-financial corporation. Although a wide variety of techniques are covered, the focus is upon use of hedging strategies to reduce risk.
Duration: 7 Weeks weeks
Credit Hours: 3
Study and analysis of financial investments. Emphasis is on common stock and bonds with lesser emphasis on derivative securities as potential investments. Modern portfolio theory and the related implications for expected rates of return on risky assets is examined. The influence that financial markets can have on all aspects of the global economy is addressed.
Duration: 7 Weeks weeks
Credit Hours: 3
A study in the understanding of current derivative securities and the markets in which they are traded; the design and testing of innovative derivative securities.
Duration: 7 Weeks weeks
Credit Hours: 3
An analysis of theories and research in mass media influences on images of culture, race, and gender in our society. Focus on the role of news, entertainment and advertising media in the construction and perpetuation of systemic views about members of these particular groups.
Duration: 7 Weeks weeks
Credit Hours: 3
Course is designed to explore strategic communication strategies for businesses and other organizations which must communicate with the public. The course addresses the media, methods and ethics of institutions' interactions with a variety of publics. This course uses a lab-based format each week to apply the concepts of the course material. Students should be prepared to think, write, compose, and practice strategic communication skills on a weekly basis.
Duration: 7 Weeks weeks
Credit Hours: 3
The development of technology in media industries and related businesses, such as consumer electronics and office systems. Topics include the nature of technical innovation, economic feasibility, public policy, social impact, and diffusion models.
Duration: 7 Weeks weeks
Credit Hours: 3
An in-depth study of the profession of advertising, with a focus on contemporary issues, problems, and challenges; guided discussion and analysis of case studies.
Duration: 7 Weeks weeks
Credit Hours: 3
This course covers the practice of marketing in the global economy. It develops students' abilities to engage in global marketing strategic planning, select appropriate entry strategies and develop responsive marketing tactics. It also enhances students skills in using information technology resources, assessing world markets, analyzing ethical issues and communicating orally and in writing.
Duration: 7 Weeks weeks
Credit Hours: 3
This course reflects the shift in marketing from traditional media to digital platforms such as those based on the Internet and mobile networks. Topics include digital marketing strategies as they relate to the elements of digital marketing, such as search engine marketing, social media marketing, and others. Digital marketing tools used to create campaigns will be discussed.
Duration: 7 Weeks weeks
Credit Hours: 3
A study of data communication, network infrastructure, transmission technologies, and hardware/software components that support modern business communications. Designed to provide students with the technical foundation to manage and secure contemporary data networks.
Duration: 7 Weeks weeks
Credit Hours: 3
A study of modern computer, network, and information system security. This course provides an overview of security challenges and mitigation controls in the information system environment. Topics include network intrusion prevention and detection, incident response, malicious software (malware), public key encryption, message authentication, and privacy issues.
Duration: 7 Weeks weeks
Credit Hours: 3
Information security risk management is the application of risk management techniques to business information technology systems to reduce the risk, threats, and vulnerabilities. Using an industry standard risk management framework, conduct an information technology risk assessment using both qualitative and quantitative methodologies, develop risk management policies and reports, create risk management mitigation plan, and define risk management mitigation security measurements and baselining.
Duration: 7 Weeks weeks
Credit Hours: 3
Course will introduce students to the process, purpose, and background needed for the local economic development process.
Duration: 7 Weeks weeks
Credit Hours: 3
Course will introduce students to the methods and sources of information used in the economic development process.
Duration: 7 Weeks weeks
Credit Hours: 3
Course will introduce students to the financial concepts, tools, programs, and practices needed by economic development professionals.
Duration: 7 Weeks weeks
Credit Hours: 3
Course provides an overview of historical and contemporary topics associated with healthcare systems and their components. The course examines the complex components of the nation’s healthcare system and their interactions including organizational structure, financing, the impact of technology, utilization determinants and the involvement of federal agencies as well as private sectors.
Duration: 7 Weeks weeks
Credit Hours: 3
Prepares administrators and practitioners to manage healthcare organizations by introducing concepts and skills essential to effective healthcare administration.
Duration: 7 Weeks weeks
Credit Hours: 3
A course designed to provide healthcare administrators and practitioners an understanding of the critical issues and techniques used in successful planning efforts, including a comparison of public sector program planning and private sector strategic planning.
Duration: 7 Weeks weeks
Credit Hours: 3
A course designed to provide healthcare administrators and practitioners a basic understanding of healthcare financial management principles and their application to the practical aspects of managerial decision-making in healthcare facilities.
Duration: 7 Weeks weeks
Credit Hours: 3
The interdisciplinary course will apply management and STEM competencies to environmental, economic, and social sustainability challenges faced by managers of for-profit and non-profit organizations.
ACC 604: Accounting for Decision-Making
Duration: 7 Weeks weeks
Credit Hours: 3
An in-depth study of management accounting techniques and methods needed for effective management of business enterprises. The trade-offs management makes in acquiring and using accounting information for decision-making and control are discussed. Specific topics include cost behavior and estimation, short-term decision-making, budgeting, performance evaluation, cost allocation, and product costing.
CIS 623: Introduction to Business Analytics
Duration: 7 Weeks weeks
Credit Hours: 3
Business analytics refers to the techniques and practices of statistical data analyses useful to business organizations. This course covers the fundamental concepts of data analysis, and intermediary concepts such as predictive analysis and prescriptive analysis. The analytical techniques covered include visualization, regression, forecasting, simulation, optimization and risk analysis. Students get to learn and use advanced spreadsheet functions and visualization tools to analyze business data.
Learning Outcomes
- Possess a strong Business Analytics vocabulary.
- Utilize spreadsheet and data visualization software to organize, screen, and preprocess the data.
- Use descriptive, predictive, and prescriptive data analytics tools.
- Understand how and why Business Analytics techniques could be applied to assist business decision making.
- Gain a fundamental understanding of how to construct spreadsheet models for the purposes of conducting quantitative analysis of business problems.
- Demonstrate the ability to interpret analysis results, evaluate alternatives, and to apply basic sensitivity analysis in the support of a managerial decision maker.
ECO 625: Managerial Economics
Duration: 7 Weeks weeks
Credit Hours: 3
Application of economic models and rationale to business decision-making with special emphasis on case studies. Topics include supply and demand, elasticity, production and costs, market structure, strategic interaction, pricing strategies and government intervention.
FIN 602: Corporate Finance
Duration: 7 Weeks weeks
Credit Hours: 3
Practical application of the finance function in a company with specific emphasis on maximizing the value of the firm for its shareholders. Financial decision-making integrated with the theory of capital markets. Particular attention is given to the areas of investment, capital structure, short-term financing, and working capital management.
MGT 651: Seminar in Organizational Behavior
Duration: 7 Weeks weeks
Credit Hours: 3
Defines organizations and managers’ roles in those organizations, with special emphasis upon behavioral issues. Examines individual, group and organizational processes in light of the environment within which the organization functions. Special attention is given to managing in non-U.S. settings and the ethical problems faced in the managerial job.
MGT 656: Seminar in Strategic Management
Duration: 7 Weeks weeks
Credit Hours: 3
This is the MBA capstone course in which the students must integrate all of the functional areas of business administration and analyze their impact on management policy and strategy decisions. Even though each student will bring knowledge of his or her area of specialization into the classroom, it is expected that the student will perform as a generalist rather than a specialist and as a practicing manager rather than an impartial researcher.
MKT 667: Marketing Planning and Application
Duration: 7 Weeks weeks
Credit Hours: 3
This course is a study of marketing as the firm’s strategic link with its customers in a global competitive environment. Major topics include (1) the development of marketing strategy, (2) the formulation of marketing plans, (3) the selection and implementation of marketing tactics, and (4) ethical considerations in marketing.
Embedded into the curriculum are two free, prerequisite courses to fully prepare you for your graduate level courses. Designed to revitalize your skills and reinforce previous concepts, these prerequisites will strengthen your understanding of accounting and economics and can be taken simultaneously with your other program courses, but prior to ACC 604 and ECO 625. These mandatory courses are pass/fail with 80 percent being the minimum score to pass.
ACC 689: Financial Accounting Fundamentals for MBAs
Duration: 7 Weeks weeks
Introduces the application of basic accounting techniques for recording, analyzing, and communicating financial information to parties external to a corporate business entity. Topics include understanding the elements of the accounting equation, using double-entry accounting methods to create and summarize account balances, preparing the four basic financial statements, and analyzing financial ratios. Both service and merchandising business operations are discussed. Can be taken a maximum of three times.
ECO 689: Microeconomics and Calculus Fundamentals for MBAs
Duration: 7 Weeks weeks
An introduction to basic economic theory related to supply and demand, elasticity, firm theory, market structures and government policy analysis. This course provides the theoretical and mathematical foundation for the application of economic theory to business problems. Can be taken a maximum of three times.
Students must take three electives from the following.
CIS 609: Data Management
Duration: 7 Weeks weeks
Credit Hours: 3
This course provides the student with a comprehensive introduction to databases, the technical skills required to plan, implement and maintain a databases using appropriate software. A significant part of the course will be spent on development of Structured Query Language (SQL) queries and processes to extract (E) data from multiple sources, transform (T) data as needed and the loading (L) of the same into data warehouses (ETL).
Learning Outcomes
- Express database terminology accurately, and design relational databases
- Write SQL queries to manage data and query the database
- Use popular tools to create the structure for a data warehouse
- Extract (E) data from a variety of sources.
- Transform (T) extracted data by adding/removing data as needed
- Loading (L) the database with data after the extraction and transformation processes are completed
- Automate the ETL
- Describe common DWH architectures
- Identify and document the potential business value of an ETL project
CIS 643: Advanced Business Analytics
Duration: 7 Weeks weeks
Credit Hours: 3
Course provides a conceptual overview of data mining techniques that are used to discover patterns, to predict trends, and to classify observations. In addition, the course includes hands-on practice using modern analytic software and analysis of contemporary business case studies.
Learning Outcomes
- Adapt logical reasoning to approach data-rich problems in a business context.
- Identify, analyze, and apply relevant data via information technology tools appropriately in the analysis of business problems.
- Use decision-making and problem-solving processes.
- Examine the data, problems, and analysis tools.
- Apply the most appropriate business analytic models for the given problems.
- Interpret and convey results to a business audience effectively.
CIS 650: Software Development
Duration: 7 Weeks weeks
Credit Hours: 3
Explores methodologies and practices used in the contemporary software development projects from the managerial and technical perspectives. From the managerial perspective, it covers software life cycle models, object-oriented methodologies, rapid development methodologies, agile modeling, software design principles and methods, verification and testing methods, and software process maturity models. On the technical side, it explores solutions that are currently available that aid in implementing these models and methodologies.
Learning Outcomes
- Describe computers and programming
- Develop software using conditional and control statements
- Identify and employ appropriate data structures
- Create custom functions
- Manage and manipulate multi-dimensional data
- Read and process data files
- Design and develop object-oriented applications
FIN 620: Risk Management
Duration: 7 Weeks weeks
Credit Hours: 3
A study of appropriate risk management techniques for the contemporary financial and non-financial corporation. Although a wide variety of techniques are covered, the focus is upon use of hedging strategies to reduce risk.
FIN 632: Investment Management
Duration: 7 Weeks weeks
Credit Hours: 3
Study and analysis of financial investments. Emphasis is on common stock and bonds with lesser emphasis on derivative securities as potential investments. Modern portfolio theory and the related implications for expected rates of return on risky assets is examined. The influence that financial markets can have on all aspects of the global economy is addressed.
FIN 650: Derivative Securities
Duration: 7 Weeks weeks
Credit Hours: 3
A study in the understanding of current derivative securities and the markets in which they are traded; the design and testing of innovative derivative securities.
JMC 601: Media, Culture, Gender, and Race
Duration: 7 Weeks weeks
Credit Hours: 3
An analysis of theories and research in mass media influences on images of culture, race, and gender in our society. Focus on the role of news, entertainment and advertising media in the construction and perpetuation of systemic views about members of these particular groups.
JMC 620: Strategic Communication
Duration: 7 Weeks weeks
Credit Hours: 3
Course is designed to explore strategic communication strategies for businesses and other organizations which must communicate with the public. The course addresses the media, methods and ethics of institutions' interactions with a variety of publics. This course uses a lab-based format each week to apply the concepts of the course material. Students should be prepared to think, write, compose, and practice strategic communication skills on a weekly basis.
JMC 658: New Technologies
Duration: 7 Weeks weeks
Credit Hours: 3
The development of technology in media industries and related businesses, such as consumer electronics and office systems. Topics include the nature of technical innovation, economic feasibility, public policy, social impact, and diffusion models.
JMC 602: Seminar in Advertising
Duration: 7 Weeks weeks
Credit Hours: 3
An in-depth study of the profession of advertising, with a focus on contemporary issues, problems, and challenges; guided discussion and analysis of case studies.
MKT 669: Seminar in Global Marketing
Duration: 7 Weeks weeks
Credit Hours: 3
This course covers the practice of marketing in the global economy. It develops students' abilities to engage in global marketing strategic planning, select appropriate entry strategies and develop responsive marketing tactics. It also enhances students skills in using information technology resources, assessing world markets, analyzing ethical issues and communicating orally and in writing.
MKT 675: Seminar in Digital Marketing
Duration: 7 Weeks weeks
Credit Hours: 3
This course reflects the shift in marketing from traditional media to digital platforms such as those based on the Internet and mobile networks. Topics include digital marketing strategies as they relate to the elements of digital marketing, such as search engine marketing, social media marketing, and others. Digital marketing tools used to create campaigns will be discussed.
CYS 601: Data Communications and Networking
Duration: 7 Weeks weeks
Credit Hours: 3
A study of data communication, network infrastructure, transmission technologies, and hardware/software components that support modern business communications. Designed to provide students with the technical foundation to manage and secure contemporary data networks.
CYS 615: Information Systems Security
Duration: 7 Weeks weeks
Credit Hours: 3
A study of modern computer, network, and information system security. This course provides an overview of security challenges and mitigation controls in the information system environment. Topics include network intrusion prevention and detection, incident response, malicious software (malware), public key encryption, message authentication, and privacy issues.
CYS 625: Information Security Risk Management
Duration: 7 Weeks weeks
Credit Hours: 3
Information security risk management is the application of risk management techniques to business information technology systems to reduce the risk, threats, and vulnerabilities. Using an industry standard risk management framework, conduct an information technology risk assessment using both qualitative and quantitative methodologies, develop risk management policies and reports, create risk management mitigation plan, and define risk management mitigation security measurements and baselining.
ECO 610: Introduction to Economic Development
Duration: 7 Weeks weeks
Credit Hours: 3
Course will introduce students to the process, purpose, and background needed for the local economic development process.
ECO 611: Economic Development Methods
Duration: 7 Weeks weeks
Credit Hours: 3
Course will introduce students to the methods and sources of information used in the economic development process.
FIN 610: Economic Development Finance
Duration: 7 Weeks weeks
Credit Hours: 3
Course will introduce students to the financial concepts, tools, programs, and practices needed by economic development professionals.
PCH 601: Overview of the Healthcare Delivery System
Duration: 7 Weeks weeks
Credit Hours: 3
Course provides an overview of historical and contemporary topics associated with healthcare systems and their components. The course examines the complex components of the nation’s healthcare system and their interactions including organizational structure, financing, the impact of technology, utilization determinants and the involvement of federal agencies as well as private sectors.
PCH 605: Health Administration and Management
Duration: 7 Weeks weeks
Credit Hours: 3
Prepares administrators and practitioners to manage healthcare organizations by introducing concepts and skills essential to effective healthcare administration.
PCH 620: Healthcare Planning
Duration: 7 Weeks weeks
Credit Hours: 3
A course designed to provide healthcare administrators and practitioners an understanding of the critical issues and techniques used in successful planning efforts, including a comparison of public sector program planning and private sector strategic planning.
PCH 615: Financial Aspects of Health Service Organizations
Duration: 7 Weeks weeks
Credit Hours: 3
A course designed to provide healthcare administrators and practitioners a basic understanding of healthcare financial management principles and their application to the practical aspects of managerial decision-making in healthcare facilities.
MGT 659: Managing Sustainability
Duration: 7 Weeks weeks
Credit Hours: 3
The interdisciplinary course will apply management and STEM competencies to environmental, economic, and social sustainability challenges faced by managers of for-profit and non-profit organizations.
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