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Master of Business Administration with a concentration in Global Communications online

Become the strategic communications expert your company needs while reaching customers with new technologies and influencing global trends.

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Program Overview

$15,990* Total Tuition
As few as 12-18 months Program Duration
30 Credit Hours

Learn how to communicate ethically and strategically while utilizing technical innovations and maximizing social impact in the Master of Business Administration with a concentration in Global Communications online program. Your studies will focus on the wide-ranging roles of news, advertising, global media, and entertainment as well as the perpetuation of systemic views of populations in society.

The relevant core curriculum helps you develop essential skills in accounting, business analytics, managerial economics, corporate finance, marketing and more. Our capstone course will strengthen your background in strategic management.

This program is designed for your success. That’s why we include free, self-paced modules in accounting and economics, which can be completed concurrently with core coursework. Regardless of your undergraduate background, these modules empower you with valuable insight in these key areas prior to learning more rigorous quantitative material.

Additional benefits of this program:

This program will prepare you for careers such as:

Have questions or need more information about our online programs?

Have questions or need more information about our online programs?

Also Available:

Murray State University offers a variety of specialized MBA concentrations. Check out all of our online MBA programs.


MBA online programs from Murray State University offer affordable, pay-by-the-course tuition. All fees are included in the total tuition.

Tuition breakdown:

$533 Per Credit Hour
$15,990* Total Tuition

View full tuition breakdown [+]

Program Per Credit Hour Per Course Per Program
MBA Global Communications $533 $1,599 $15,990*

*Proposed rate subject to approval by the Murray State University Board of Regents and the Kentucky Council on Postsecondary Education.


Murray State University online programs are delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.

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Term Start Date Application Deadline Document Deadline Registration Deadline Tuition Deadline Last Class Day
Fall 1 08/18/20 08/06/20 08/12/20 08/14/20 08/14/20 09/30/20
Fall 2 10/12/20 09/25/20 10/02/20 10/05/20 10/06/20 12/04/20

Ready to take the next step toward earning your degree online from Murray State?


At Murray State University, we’ve streamlined the admission process to help you get started quickly and easily. Please read the requirements for the MBA with a concentration in Global Communications online, including where to send your transcripts. The requirements include:

The requirements include:

Online application accepted on a rolling basis
Undergraduate degree from an accredited institution
Transcripts from all colleges and universities previously attended
GMAT waiver available for qualified applicants

View all admission requirements [+]

For admission to this MBA online program, you must meet one of the following sets of requirements:

  • Master's degree in a relevant field or doctoral-level degree from an accredited institution
  • Bachelor’s degree from an accredited institution with:
    • 3.25 undergraduate GPA
    • 3.0 GPA, and resume demonstrating two years of full-time relevant work experience
    • 2.75 GPA, and resume demonstrating four years of full-time relevant work experience
    • 2.5 GPA, and resume demonstrating four years of full-time relevant work experience + a minimum GMAT score of 430 with a minimum quantitative subscore of 32 or a minimum GRE total score of 288 with a minimum quantitative subscore of 147

Note: For domestic applicants with below a 2.5 undergraduate GPA who have the necessary exam score, and whose case includes exceptional circumstances, the admissions committee may conduct a candidate review on a case-by-case basis. In such exceptional cases, the admissions committee will review whether a candidate has significant high-level work experience or qualifications and at least five years since earning a bachelor’s degree.

Official transcripts, test scores and other documents should be sent from issuing institutions to:

Email address:

Mail address:

Graduate Admissions
Murray State University
B2 Sparks Hall
Murray, KY 42071

Questions? Call 866-906-0541.


For the MBA with a concentration in Global Communications online, you must complete 21 credit hours of core courses (including a capstone course) and nine credit hours of electives. You also must complete two free, self-paced modules in accounting and economics, which can be taken concurrently with other core coursework in the program.

Expand All [+]

ACC 604: Accounting for Decision-Making

Duration: 7 weeks   |   Credit Hours: 3

An in-depth study of management accounting techniques and methods needed for effective management of business enterprises. The trade-offs management makes in acquiring and using accounting information for decision-making and control are discussed. Specific topics include cost behavior and estimation, short-term decision-making, budgeting, performance evaluation, cost allocation, and product costing.

CIS 623: Introduction to Business Analytics

Duration: 7 weeks   |   Credit Hours: 3

Business analytics refers to the techniques and practices of statistical data analysis useful to business organizations. This course covers the fundamental concepts of data analysis and intermediary concepts such as descriptive, predictive and prescriptive analysis. The analytical techniques covered include visualization, regression, forecasting, simulation, optimization, and risk analysis. Students get to learn and use advanced spreadsheet functions as well as visualization tools to analyze business data.

ECO 625: Managerial Economics

Duration: 7 weeks   |   Credit Hours: 3

Application of economic models and rationale to business decision-making with special emphasis on case studies. Topics include supply and demand, elasticity, production and costs, market structure, strategic interaction, pricing strategies and government intervention.

FIN 602: Corporate Finance

Duration: 7 weeks   |   Credit Hours: 3

Practical application of the finance function in a company with specific emphasis on maximizing the value of the firm for its shareholders. Financial decision-making integrated with the theory of capital markets. Particular attention is given to the areas of investment, capital structure, short-term financing, and working capital management.

MGT 651: Seminar in Organizational Behavior

Duration: 7 weeks   |   Credit Hours: 3

Defines organizations and managers’ roles in those organizations, with special emphasis upon behavioral issues. Examines individual, group and organizational processes in light of the environment within which the organization functions. Special attention is given to managing in non-U.S. settings and the ethical problems faced in the managerial job.

MGT 656: Seminar in Strategic Management

Duration: 7 weeks   |   Credit Hours: 3

This is the MBA capstone course in which students must integrate all of the functional areas of business administration and analyze their impact on management policy and strategy decisions. Even though each student will bring knowledge of his or her area of specialization into the classroom, it is expected that the student will perform as a generalist rather than a specialist and as a practicing manager rather than an impartial researcher.

MKT 667: Marketing Planning and Application

Duration: 7 weeks   |   Credit Hours: 3

This course is a study of marketing as the firm's strategic link with its customers in a global competitive environment. Major topics include (1) the development of marketing strategy, (2) the formulation of marketing plans, (3) the selection and implementation of marketing tactics, and (4) ethical considerations in marketing.

JMC 601: Media, Culture, Gender, and Race

Duration: 7 weeks   |   Credit Hours: 3

An analysis of theories and research in mass media influences on images of culture, race and gender in our society. Focus on the role of news, entertainment and advertising media in the construction and perpetuation of systemic views about members of these particular groups.

JMC 620: Strategic Communication

Duration: 7 weeks   |   Credit Hours: 3

Course is designed to explore strategic communication strategies for businesses and other organizations which must communicate with the public. The course addresses the media, methods and ethics of institutions’ interactions with a variety of publics. This course uses a lab-based format each week to apply the concepts of the course material. Students should be prepared to think, write, compose and practice strategic communication skills on a weekly basis.

JMC 658: New Technologies

Duration: 7 weeks   |   Credit Hours: 3

The development of technology in media industries and related businesses, such as consumer electronics and office systems. Topics include the nature of technical innovation, economic feasibility, public policy, social impact, and diffusion models.

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