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Master of Business Administration General online

Shape your degree to meet your professional goals while developing foundational skills applicable to managerial roles in a broad range of industries.

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Program Overview

$15,990* Total Tuition
As few as 12-18 months Program Duration
30 Credit Hours

Prepare for leadership roles across all aspects of business with the broad-based Master of Business Administration General (MBA) online program. By choosing electives from a wide variety of high-demand areas, you can tailor your degree to your career interests.

The relevant core curriculum helps you develop essential skills in accounting, business analytics, managerial economics, corporate finance, marketing and more. Our capstone course will strengthen your background in strategic management.

This program is designed for your success. That’s why we include free, self-paced modules in accounting and economics, which can be completed concurrently with core coursework. Regardless of your undergraduate background, these modules empower you with valuable insight in these key areas prior to learning more rigorous quantitative material.

Additional benefits of this program:

This program will prepare you for careers such as:

Have questions or need more information about our online programs?

Have questions or need more information about our online programs?

Also Available:

Murray State University offers a variety of specialized MBA concentrations. Check out all of our online MBA programs.


MBA online programs from Murray State University offer affordable, pay-by-the-course tuition. All fees are included in the total tuition.

Tuition breakdown:

$533 Per Credit Hour
$15,990* Total Tuition

View full tuition breakdown [+]

Program Per Credit Hour Per Course Per Program
MBA General $533 $1,599 $15,990*

*Proposed rate subject to approval by the Murray State University Board of Regents and the Kentucky Council on Postsecondary Education.


Murray State University online programs are delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.

Now enrolling:

Next Application Deadline
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Term Start Date Application Deadline Document Deadline Registration Deadline Tuition Deadline Last Class Day
Fall 1 08/18/20 08/06/20 08/12/20 08/14/20 08/14/20 09/30/20
Fall 2 10/12/20 09/25/20 10/02/20 10/05/20 10/06/20 12/04/20

Ready to take the next step toward earning your degree online from Murray State?


At Murray State University, we’ve streamlined the admission process to help you get started quickly and easily. Please read the requirements for the MBA General online, including where to send your transcripts.

The requirements include:

Online application accepted on a rolling basis
Undergraduate degree from an accredited institution
Transcripts from all colleges and universities previously attended
GMAT waiver available for qualified applicants

View all admission requirements [+]

For admission to this MBA online program, you must meet one of the following sets of requirements:

  • Master's degree in a relevant field or doctoral-level degree from an accredited institution
  • Bachelor’s degree from an accredited institution with:
    • 3.25 undergraduate GPA
    • 3.0 GPA, and resume demonstrating two years of full-time relevant work experience
    • 2.75 GPA, and resume demonstrating four years of full-time relevant work experience
    • 2.5 GPA, and resume demonstrating four years of full-time relevant work experience + a minimum GMAT score of 430 with a minimum quantitative subscore of 32 or a minimum GRE total score of 288 with a minimum quantitative subscore of 147

Note: For domestic applicants with below a 2.5 undergraduate GPA who have the necessary exam score, and whose case includes exceptional circumstances, the admissions committee may conduct a candidate review on a case-by-case basis. In such exceptional cases, the admissions committee will review whether a candidate has significant high-level work experience or qualifications and at least five years since earning a bachelor’s degree.

Official transcripts, test scores and other documents should be sent from issuing institutions to:

Email address:

Mail address:

Graduate Admissions
Murray State University
B2 Sparks Hall
Murray, KY 42071

Questions? Call 866-906-0541.


For the MBA General online, you must complete 21 credit hours of core courses (including a capstone course) and nine credit hours of electives. You also must complete two free, self-paced modules in accounting and economics, which can be taken concurrently with other core coursework in the program.

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ACC 604: Accounting for Decision-Making

Duration: 7 weeks   |   Credit Hours: 3

An in-depth study of management accounting techniques and methods needed for effective management of business enterprises. The trade-offs management makes in acquiring and using accounting information for decision-making and control are discussed. Specific topics include cost behavior and estimation, short-term decision-making, budgeting, performance evaluation, cost allocation, and product costing.

CIS 623: Introduction to Business Analytics

Duration: 7 weeks   |   Credit Hours: 3

Business analytics refers to the techniques and practices of statistical data analysis useful to business organizations. This course covers the fundamental concepts of data analysis and intermediary concepts such as descriptive, predictive and prescriptive analysis. The analytical techniques covered include visualization, regression, forecasting, simulation, optimization, and risk analysis. Students get to learn and use advanced spreadsheet functions as well as visualization tools to analyze business data.

ECO 625: Managerial Economics

Duration: 7 weeks   |   Credit Hours: 3

Application of economic models and rationale to business decision-making with special emphasis on case studies. Topics include supply and demand, elasticity, production and costs, market structure, strategic interaction, pricing strategies and government intervention.

FIN 602: Corporate Finance

Duration: 7 weeks   |   Credit Hours: 3

Practical application of the finance function in a company with specific emphasis on maximizing the value of the firm for its shareholders. Financial decision-making integrated with the theory of capital markets. Particular attention is given to the areas of investment, capital structure, short-term financing, and working capital management.

MGT 651: Seminar in Organizational Behavior

Duration: 7 weeks   |   Credit Hours: 3

Defines organizations and managers’ roles in those organizations, with special emphasis upon behavioral issues. Examines individual, group and organizational processes in light of the environment within which the organization functions. Special attention is given to managing in non-U.S. settings and the ethical problems faced in the managerial job.

MGT 656: Seminar in Strategic Management

Duration: 7 weeks   |   Credit Hours: 3

This is the MBA capstone course in which students must integrate all of the functional areas of business administration and analyze their impact on management policy and strategy decisions. Even though each student will bring knowledge of his or her area of specialization into the classroom, it is expected that the student will perform as a generalist rather than a specialist and as a practicing manager rather than an impartial researcher.

MKT 667: Marketing Planning and Application

Duration: 7 weeks   |   Credit Hours: 3

This course is a study of marketing as the firm's strategic link with its customers in a global competitive environment. Major topics include (1) the development of marketing strategy, (2) the formulation of marketing plans, (3) the selection and implementation of marketing tactics, and (4) ethical considerations in marketing.

Students must take three electives from the following.

CIS 609: Data Management

Duration: 7 weeks   |   Credit Hours: 3

Course provides the student with a comprehensive introduction to databases, the technical skills required to plan, implement and maintain databases using appropriate software. A significant part of the course will be spent on development of Structured Query Language (SQL) queries and processes to extract (E) data from multiple sources, transform (T) data as needed and the loading (L) of the same into data warehouses (ETL).

CIS 643: Advanced Business Analytics

Duration: 7 weeks   |   Credit Hours: 3

Course provides a conceptual overview of data mining techniques that are used to discover patterns, predict trends and classify observations. In addition, the course includes hands-on practice using modern analytic software and analysis of contemporary business case studies.

CIS 650: Software Development

Duration: 7 weeks   |   Credit Hours: 3

Explores the methodologies and practices used in contemporary software development projects from the managerial and technical perspectives. From the managerial perspective, it covers software life cycle models, object-oriented methodologies, rapid development methodologies, agile modeling, software design principles and methods, verification and testing methods and software process maturity models. On the technical side, it explores solutions that are currently available to aid in implementing these models and methodologies.

FIN 610: Economic Development Finance

Duration: 7 weeks   |   Credit Hours: 3

Course will introduce students to the financial concepts, tools, programs and practices needed by economic development professionals.

FIN 620: Risk Management

Duration: 7 weeks   |   Credit Hours: 3

A study of appropriate risk management techniques for the contemporary financial and nonfinancial corporation. Although a wide variety of techniques are covered, the focus is upon use of hedging strategies to reduce risk.

FIN 632: Investment Management

Duration: 7 weeks   |   Credit Hours: 3

Study and analysis of financial investments. Emphasis is upon analysis of common stocks and bonds with lesser emphasis on derivative securities as potential investments. Students manage a real portfolio by basing buy/sell decisions on current market data.

FIN 650: Derivative Securities

Duration: 7 weeks   |   Credit Hours: 3

A study in the understanding of current derivative securities and the markets in which they are traded; the design and testing of innovative derivative securities.

JMC 601: Media, Culture, Gender, and Race

Duration: 7 weeks   |   Credit Hours: 3

An analysis of theories and research in mass media influences on images of culture, race and gender in our society. Focus on the role of news, entertainment and advertising media in the construction and perpetuation of systemic views about members of these particular groups.

JMC 602: Seminar in Advertising

Duration: 7 weeks   |   Credit Hours: 3

An in-depth study of the profession of advertising with a focus on contemporary issues, problems and challenges; guided discussion and analysis of case studies.

JMC 620: Strategic Communication

Duration: 7 weeks   |   Credit Hours: 3

Course is designed to explore strategic communication strategies for businesses and other organizations which must communicate with the public. The course addresses the media, methods and ethics of institutions’ interactions with a variety of publics. This course uses a lab-based format each week to apply the concepts of the course material. Students should be prepared to think, write, compose and practice strategic communication skills on a weekly basis.

JMC 658: New Technologies

Duration: 7 weeks   |   Credit Hours: 3

The development of technology in media industries and related businesses, such as consumer electronics and office systems. Topics include the nature of technical innovation, economic feasibility, public policy, social impact, and diffusion models.

MKT 669: Seminar in Global Marketing

Duration: 7 weeks   |   Credit Hours: 3

This course covers the practice of marketing in the global economy. It develops students’ abilities to engage in global marketing strategic planning, select appropriate entry strategies and develop responsive marketing tactics. It also enhances students’ skills in using information technology resources, assessing world markets, analyzing ethical issues and communicating orally and in writing.

MKT 675: Seminar in Digital Marketing

Duration: 7 weeks   |   Credit Hours: 3

This course reflects the shift in marketing from traditional media to digital platforms such as those based on the internet and mobile networks. Topics include digital marketing strategies as they relate to the elements of digital marketing, such as search engine marketing, social media marketing and others. Digital marketing tools used to create campaigns will be discussed.

CYS 601: Data Communications and Networking

Duration: 7 weeks   |   Credit Hours: 3

A study of data communication, network infrastructure, transmission technologies, and hardware/software components that support modern business communications. Designed to provide students with the technical foundation to manage and secure contemporary data networks.

CYS 615: Information Systems Security

Duration: 7 weeks   |   Credit Hours: 3

A study of modern computer, network and information system security. This course provides an overview of security challenges and mitigation controls in the information system environment. Topics include network intrusion prevention and detection, incident response, malicious software (malware), public key encryption, message authentication, and privacy issues.

CYS 625: Information Security Risk Management

Duration: 7 weeks   |   Credit Hours: 3

Information security risk management is the application of risk management techniques to business information technology systems to reduce risk, threats and vulnerabilities. Using an industry standard risk management framework, conduct an information technology risk assessment using both qualitative and quantitative methodologies, develop risk management policies and reports, create a risk management mitigation plan, and define risk management mitigation security measurements and baselining.

ECO 610: Introduction to Economic Development

Duration: 7 weeks   |   Credit Hours: 3

Course will introduce students to the process, purpose and background needed for the local economic development process.

ECO 611: Economic Development Methods

Duration: 7 weeks   |   Credit Hours: 3

Course will introduce students to the methods and sources of information used in the economic development process.

HIA 601: Overview of the Healthcare Delivery System

Duration: 7 weeks   |   Credit Hours: 3

Course provides an overview of historical and contemporary topics associated with healthcare systems and their components. The course examines the complex components of the nation’s healthcare system and their interactions, including organizational structure, financing, the impact of technology, utilization determinants, and the involvement of federal agencies as well as private sectors.

HIA 605: Health Administration and Management

Duration: 7 weeks   |   Credit Hours: 3

Prepares administrators and practitioners to manage healthcare organizations by introducing concepts and skills essential to effective healthcare administration.

HIA 610: Healthcare Planning

Duration: 7 weeks   |   Credit Hours: 3

A course designed to provide healthcare administrators and practitioners an understanding of the critical issues and techniques used in successful planning efforts, including a comparison of public sector program planning and private sector strategic planning.

HIA 615: Financial Aspects of Health Service Organizations

Duration: 7 weeks   |   Credit Hours: 3

A course designed to provide healthcare administrators and practitioners a basic understanding of healthcare financial management principles and their application to the practical aspects of managerial decision-making in healthcare facilities.

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