Master of Business Administration with a concentration in Marketing online
Develop skills as an influencer while applying strategies for engaging and responsive marketing in a global marketplace.
Program Overview
Dive into the online marketing MBA program from Murray State
The online Master of Business Administration (MBA) in Marketing at Murray State University helps students advance their knowledge in traditional and digital advertising strategies. You will study messaging and marketing platforms — from traditional to digital — plus analyze case studies focusing on contemporary issues and challenges.
The relevant core curriculum helps you develop essential skills in accounting, business analytics, managerial economics, corporate finance and more. Our capstone course will strengthen your background in strategic management.
This program is designed for your success. That’s why we include free, prerequisite courses in accounting and economics, which can be completed concurrently with core coursework. Regardless of your undergraduate background, these prerequisites empower you with valuable insight in these key areas prior to learning more rigorous quantitative material.
The Arthur J. Bauernfeind College of Business at Murray State University has been continuously accredited by AACSB International (AACSB) since 1981.
Best Graduate Schools
Murray State University is ranked among the 2023-2024 Best Graduate Schools for their MBA and MPA programs by U.S. News & World Report.
Additional benefits of this online marketing program:
- Our students consistently score above average on ETS® Major Field Tests, reflecting preparedness and confidence in impacting businesses after graduation.
- Our faculty is dedicated to your success both in the program and in the workforce, providing personal attention, advisement and support.
- You will have access to the resources within the Center for Economic and Entrepreneurial Development, which offers workshops, training and consulting services, and more for small-business owners in western Kentucky.
- Our students consistently score above average on ETS® Major Field Tests, reflecting preparedness and confidence in impacting businesses after graduation.
- Our faculty is dedicated to your success both in the program and in the workforce, providing personal attention, advisement and support.
- You will have access to the resources within the Center for Economic and Entrepreneurial Development, which offers workshops, training and consulting services, and more for small-business owners in western Kentucky.
This program will prepare you for careers such as:
- Public Relations Specialist
- Advertising and Promotions Manager
- Marketing Manager
- Public Relations Specialist
- Market Research Director
- Chief Marketing Officer
- Product Marketing Manager
- Marketing Director
- Public Relations Specialist
- Advertising and Promotions Manager
- Marketing Manager
- Public Relations Specialist
- Market Research Director
- Chief Marketing Officer
- Product Marketing Manager
- Marketing Director
Also available
Tuition
Experience value with our pay-by-the-course tuition
MBA online programs from Murray State University offer affordable, pay-by-the-course tuition. All fees are included in the total tuition.
Tuition breakdown:
| Program | Per Credit Hour | Per Course | Per Program |
|---|---|---|---|
| MBA – Marketing | $581.50 | $1,744.50 | $17,445* |
*The tuition rate is subject to annual changes based on approval by the Murray State University Board of Regents and the Kentucky Council on Postsecondary Education. Refer to Graduate Tuition Rates for more information on the cost of attendance for Murray State.
Calendar
Know the important dates for our students
Murray State University online programs are delivered in an accelerated format ideal for working professionals, conveniently featuring multiple start dates each year.
Now enrolling:
| Term | Start Date | Application Deadline | Document & Financial Aid Deadline | Priority Registration Deadline | Tuition Deadline | Last Class Day | Term Length |
|---|---|---|---|---|---|---|---|
| Spring 1 | 1/14/25 | 1/8/25 | 1/9/25 | 1/10/25 | 1/13/25 | 3/5/25 | 7 weeks |
| Spring 2 | 3/11/25 | 3/5/25 | 3/6/25 | 3/7/25 | 3/10/25 | 5/6/25 | 7 weeks |
| Summer 1 | 5/12/25 | 5/6/25 | 5/7/25 | 5/8/25 | 5/9/25 | 6/21/25 | 7 weeks |
Admissions
Steps to be admitted into our online MBA in Marketing program
At Murray State University, we’ve streamlined the admission process to help you get started quickly and easily. Please read the requirements for the MBA with a concentration in Marketing online, including where to send your transcripts.
The requirements include:
For admission to this MBA online program, domestic students must meet one of the following sets of requirements:
- Master's degree in a relevant field or doctoral-level degree from an accredited institution OR
- Bachelor’s degree from an accredited institution with:
- 3.25 GPA, no work experience required
- 3.0 GPA and two years of full-time relevant work experience
- 2.75 – 2.99 GPA and four years of full-time relevant work experience
- Domestic applicants with a 2.74 or below GPA who have extensive work experience will be considered on a case-by-case basis by the admissions committee and may be required to submit additional documentation, including a GMAT or GRE score.
International students have additional admission requirements. Please see the Academic Bulletin and/or the International Admissions webpage for complete requirements.
Official transcripts, test scores and other documents should be sent from issuing institutions to:
Email address:
[email protected]
Mail address:
Graduate AdmissionsMurray State University
B2 Sparks Hall
Murray, KY 42071
Questions? Call 866-906-0541.
Courses
Learn the degree plan for our online marketing program
For the MBA with a concentration in Marketing online, you must complete 21 credit hours of core courses (including a capstone course) and nine credit hours of electives. You also must complete two free, self-paced prerequisite courses in accounting and economics, which can be taken concurrently with other core coursework in the program.
Learning Outcomes
- Possess a strong Business Analytics vocabulary.
- Utilize spreadsheet and data visualization software to organize, screen, and preprocess the data.
- Use descriptive, predictive, and prescriptive data analytics tools.
- Understand how and why Business Analytics techniques could be applied to assist business decision making.
- Gain a fundamental understanding of how to construct spreadsheet models for the purposes of conducting quantitative analysis of business problems.
- Demonstrate the ability to interpret analysis results, evaluate alternatives, and to apply basic sensitivity analysis in the support of a managerial decision maker.
Embedded into the curriculum are two free, prerequisite courses to fully prepare you for your graduate level courses. Designed to revitalize your skills and reinforce previous concepts, these prerequisites will strengthen your understanding of accounting and economics and can be taken simultaneously with your other program courses, but prior to ACC 604 and ECO 625. These mandatory courses are pass/fail with 80 percent being the minimum score to pass. Students with a business undergraduate degree can be waived during the evaluation process.
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